the gist
This conscious business was shifting it's place in the market, but the brand system was holding things back.
Taylor Leë Andorfer is a powerhouse entrepreneur, having started her first business in her teens.
She currently leads a coaching business, a professional community, and a podcast.
Each has grown individually, but managing the portfolio was a burden and no longer aligned with her ambitious plans.
Together we build a cohesive foundation of brand elements that are elevated, authentic, and streamlined for growth.
We started by assessing what equity existed and defining the must-haves for success.
Her brand elements were related but lacked the polish her brand and authentic nature embodies.
Ready to make bold moves, she came to the project with the decision to make "Harmony in the Hustle" the new parent brand.
The previous parent, "EntrepreneuHER", would now solely represent her own community, a membership focused on the experience of entrepreneurial women.
We sharpened a clear path ahead, first by understanding the nuances of each of her unique audiences to define a central and shared brand heartbeat.
This understated nugget of clarity acts as a mini accountability partner to keep everything (and everyone) aligned.
brand heartbeat
Heart-centered business savviness. Polished & earthy with a mindful shimmer.
A single mark with a story that can be told through each brand extension.
Built from the letters H+I+T+H (Harmony in the Hustle), the mark is unique, prestigious, and sophisticated, and aligns with her approach of intersecting professional and personal life to find harmony.
While the letters in the mark represent the parent company, they are subtle enough to be a powerful unifying element to tie current and future extensions together.
Evolved from her previous color palettes, the updated approach is refined down for a more effective and cohesive presentation, supported with a warm group of secondary colors for call-to-actions and tasteful accents.
plot twist
After setting up the core foundations of the brand system, we started a unique partnership to develop affirmation posters for heart-driven entrepreneurs.
A powerful system built for expansion.
There are two distinct lines:
3 "identity-level" affirmations (all starting with "I am")
4 success-fueled affirmations
The Identity Line: Self awareness meets plant medicine.
Phrases are paired with a healing-inspired plant background, each available in 6 colorways.
The Success Line: A grounded line for growth-minded entrepreneurs.
This series pulls back on the plant medicine, this time featuring a subtle canvas texture paired with an affirmation for those manifesting growth and success.
Results
Our collaboration equipped Taylor with a smart, strategic, and authentic system, built for growth.
client feedback
At the time I met Gianni, I was seeking someone who was not only technically skilled but also deeply intuitive, someone who could understand the nuance and soul of my brand in a holistic way.
I wanted a designer who approached their work with both mastery and heart. Gianni embodies exactly that.
From the very beginning, Gianni took me on a journey that I can only describe as the work of a creative genius. His process is both deeply thoughtful and strategically structured.
Beyond his remarkable design skill, Gianni is a kind-hearted, deeply creative, and profoundly thoughtful human being. He doesn’t just design brands; he builds legacies. Working with him has been one of the most fulfilling and creatively enriching experiences I’ve had as a founder.
Taylor Leë Andorfer
Founder, coach, speaker
Harmony in the Hustle
