the gist
As a starting point for a developing plan, we developed foundational aspects of an identity system.
A logo doesn't make a brand, but if you're building a cultural facility consultancy in parallel to a full-time gig, it can be a solid first step.
Justin came to me seeking to develop his logo, which quickly evolved into a foundational brand identity system and came to life as a single-page website.
brand heartbeat
Grounded and business-oriented with a careful flair of authentic personality and levity.
Navigating the complexity became the story.
As a signal to his audience of comfort within the complexity of building a cultural facility, the mark represents a maze.
It reflects his approach to demystifying and reframing, while conveying a sense of structure without rigidity, inviting curiosity and trust.
