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What's a Brand Pulse Check™?
Six hidden brand gaps can quietly stall growth and impact. You'll leave this session with a clear read on which one or two are costing you the most, and a recommended path to close them, tailored to where you are.
6 Brand Gaps (video)
Clarity
Distinction
Consistency
Desirability
Commitment
Alignment
What to expect
A structured & focused 60-minute video call to work through revealing questions and pressure-testing against a key piece of your real materials (your site, your deck, whatever's relevant).
New here? Watch my free webinar first. Our session will go deeper if you already know the six gaps.
Why the application?
The point of the application is to make sure we vibe, but also to make sure I'm the right person for what you need. (If not, I'm happy to connect you with others in the field who may be a better fit.)
Hi, I'm Gianni Masciopinto.
MASS-ee-oh-PIN-toe, in case you were curious :)
I've been working on brands since 2009, in roles across marketing agencies, in-house creative teams, and even as part of a startup brewery leadership team (which opened doors just a few weeks before the pandemic shutdown began).
My studio, Babump, came to life in September of 2024, and I've been designing for excellence and growth with conscious leaders ever since.
"Gianni delivered more clarity on how to communicate our value in just a few weeks than we've been able to for years. His unique perspective helped us get out of our heads, and we were continually impressed by his ability to synthesize a lot of information into something digestible."
- Daniel LaFar, CEO, TargetCare
"Gianni’s process of drawing out what was in my head and translating it into a powerful brand identity was the true value-add. His commitment to understanding the nuances—even when it meant educating himself in unfamiliar areas—made me know I was truly seen, heard, and valued. His care, curiosity, and creativity turned my vision into something extraordinary."
- Christopher Bylone, Founder & Principal Strategist, Innovation Unbiased
"Beyond his remarkable design skill, Gianni is a kind-hearted, deeply creative, and profoundly thoughtful human being. He doesn’t just design brands; he builds legacies. Working with him has been one of the most fulfilling and creatively enriching experiences I’ve had as a founder."
- Taylor Leë Andorfer, Founder, coach, speaker, Harmony in the Hustle
"The magic of working with Gianni was how seamlessly he stepped into an organization shaped by a depth of listening and care, and how quickly he helped us visually represent our dream—a dream that reflects both who we are and where we hope to go together. His process delivered creativity, honesty, and thoughtful communication."
- Elizabeth Irwin, Executive Director, Kinward